There is a tendency in many SEOs to replace keywords with Generic Links. Generic Links are bland phrases which have no connection to the link. These Generic Links are most of the time generated for the users but not for the Search Engines.
Here are some of the Generic Links
- Click Here
- Visit Website
- Useful information
- Read More
What Google Says About Generic Links
Google says and discourages this trend in its SEO Starter Guide that these generic links should not be used. See what Exactly Google said about Generic Links.
Choose Descriptive Text
The Anchor Text you use for a link should provide at least a basic idea of what the page linked is about
Things to Avoid
- Writing generic achor text like “page”, ”Article” or “Click Here”
- Using Text that is off-topic or has no relation to the content of the page linked to.
- Using page Url as an anchor text in most cases.
Check the Exact words below by Google.
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Example of Descriptive & Non-Descriptive Anchor Text
Descriptive Anchor Text —> Visit Blog it Hammy To Read more About SEO
Non-Descriptive Text —-> Visit here or click here
Why People Do This?
When the Google Penguin in 2012 rolled out, many people started to avoid the exact Match keywords by replacing it with the generic links. That is the why many of the people uses bland phrases. Its really essential to place your link with a relevant and descriptive anchor text. So, now avoid using anchor text which have no relevancy to your website.
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